Corporate social responsibility as a means of attracting new employees: reasons for the increased relevance of CSR, and target-group specific CSR communication with SINUS-Milieus
![Mitarbeitergewinnung durch Corporate Social Responsibility](https://www.sinus-institut.de/media/pages/media-center/studien/corporate-social-responsibility-als-instrument-der-mitarbeitergewinnung/482a62f402-1622672853/img-studie-corporate-social-responsibility.png)
Studies show that those companies committed to dealing with social issues have a competitive advantage in the “war for talent”. This is down to the increasing CSR expectations of applicants. But what’s behind the ever-increasing demands on companies to commit themselves to social and ecological causes? And how can we succeed in communicating the assumption of responsibility in a way that’s appropriate for the target group? The article explores these questions. The book in which the article was published in 2020 can be ordered here.