Publications on our studies appear regularly. This illustrates the high social relevance of SINUS research.
Would you like to know more? Don’t hesitate to contact us.
On behalf of WWF, the company Hall & Partners collected survey data on awareness of biodiversity in nine non-European countries. SINUS-Institut calculated an indicator and analyzed the results by socio-demographic characteristics.
Repräsentative Studie für die Bertelsmann Stiftung zu Wahrnehmungen von Diskriminierung und Einstellungen zu Antidiskriminierungspolitik in Deutschland
What is the state of nature awareness among young people? The in-depth report presents in-depth scientific analyses on youth nature awareness 2021, which were carried out on behalf of the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection (BMUV) and the Federal Agency for Nature Conservation (BfN) as part of the Nature Awareness Study 2021.
2019 population survey on nature and biodiversity
Im Fachmagazin planung&analyse zeigen wir anhand von Projektbeispielen, worauf es bei der Kreation von Personas ankommt und wie Personas mit Hilfe der Sinus-Milieus noch lebensechter werden.
Was verstehen Familien und angehende Eltern unter dem Begriff Familienfreundlichkeit? Wie familienfreundlich ist Deutschland? Welche Handlungsbedarfe gibt es? Qualitative und quantitative Studie für das Bundesministerium für Familie, Senioren, Frauen und Jugend
Sollen in der Energiepreiskrise alle Haushalte oder nur Haushalte mit niedrigen Einkommen entlastet werden? Analyse von Widersprüchen in der Bevölkerung von Institut der deutschen Wirtschaft (IW) und SINUS-Institut
Wie stehen die Deutschen dazu, in Werkstatt, Heim und Garten selbst Hand anzulegen? Repräsentativbefragung für Einhell Germany AG
Die Informationsbroschüre erläutert, was die Sinus-Milieus sind, und zeigt auf, wie man mit diesem Zielgruppenmodell arbeiten kann.
Kooperation mit netzstrategen zu Zielgruppen im Gesundheitsmarkt (Lebenswelt, Verhalten, Ansprache)
Jugendstudie für BARMER zu Zukunftsoptimismus und Lebenszufriedenheit, Corona-Krisenbewältigung, Cyber-Mobbing, Klimawandel & Gesundheit sowie digitales Gesundheits-Informationsverhalten - Inklusive Zeitvergleich 2022 vs. 2021
Who shows a high affinity to Metaverse - and what makes these target groups tick? What opportunities does the Metaverse open up for retailers? Representative study with practical insights in cooperation with KMPG
How well do young people see themselves prepared for the future? What concerns do they have? What ideas do young people have about the world of work? What expectations do they have of careers and companies? How do they inform themselves about career options and where do they still need support? SINUS-Institut has investigated these and other questions in a representative study.
What does "classic" television mean to the younger generation? What does the younger generation want television to be like in the future? How must public television position itself in the future so that it continues to reach (young) viewers in the future?
How much are the savings opportunities in Germany changing as a result of the energy price crisis? Who is particularly affected by these developments? Representative study by German Economic Institute (IW) and SINUS-Institut
Representative study: How much financial relief do citizens need in the energy crisis?
What do consumers understand by the term "carbon-neutral product"? We investigated this for Consumer Organisation North Rhine-Westphalia.
Milieu-specific expectations, readiness and inertia with regard to the socio-ecological transformation - Essay in the anthology „»Mehr Fortschritt wagen«? Parteien, Personen, Milieus und Modernisierung: Regieren in Zeiten der Ampelkoalition“