With SINUS Videography, we convey a vivid impression of target groups in image and sound – whether in the everyday environment, at the point of sale or at the “moments of truth”. Typical areas of application include:
- Persona development and presentation
- Documentation of customer journeys and experiences
- World documentaries (video ethnography)
- Visual merchandise tests
- Unboxing videos
- Trailer tests
- Video reporting
What are the advantages of Videography?
- Audiovisual audience impressions are impressive and inspiring
- Non-verbal expressions are captured
- Hard-to-reach groups for which classic formats of market and social research are too boring or time-consuming can be reached (e.g. Digital Natives)
- Videography takes place in everyday contexts, where people feel comfortable and act or react in a natural way
- Auto-videography (own production by the respondents) enables worldwide, fast and cost-effective access to the interviewees without the need for extensive user of interviewers
