Bloemenbüro Holland

Case Study:
Bloemenbureau Holland

Linking existing target group models with the Sinus-Meta-Milieus in 8 countries

Challenge

Lifeworld-based enhancement of an existing customised target group typology by crossing it with the value-based approach of the Sinus-Meta-Milieus
Optimisation of the customer approach (e.g. website) based on the type profiles

Solution

Quantitative target group segmentation and development of profile types
Website testing within the framework of qualitative focus groups with typical target group representatives

Result

Target group handbook with practical recommendations for action around target group-specific communication and product preferences
Target-group-specific adaptation and optimization of the Bloemenbureau website

What the client says

In order to optimize the communication with our target group, we combined the SINUS-Meta-Milieu typology with our own typology, that we established together with SINUS for 8 countries. It helps us to understand the needs and attitudes of our clients so much better.

Monique Kempermann, Marketing Manager Bloemenbureau Holland

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