SEO Entertainment GmbH

Case Study:
SEO Entertainment GmbH

Developing the TV show “Task Force Berlin” for ProSieben

Challenge

Development of a TV format for ProSieben, via which young people, especially those who are “educationally disadvantaged”, can come into contact with political issues in an entertaining way.

Solution

Market analysis of the TV formats that this target group watches
Researching the relevant specialist literature on the (political) interests of the target group
Close editorial cooperation with the Federal Agency for Civic Education (Bundeszentrale für politische Bildung)

Result

Development of the “Task Force Berlin” format

What the client says

Political education of educationally disadvantaged young people is doomed to failure if it does not relate to the issues that young people are interested in. The Sinus-Youth studies provide us with valuable editorial suggestions for designing our formats.

Uwe von Grafenstein, Managing Director SEO

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