TourismusMarketing Niedersachsen (TMN) is the central contact for tourism in Lower Saxony. The main task of TMN is the development and implementation of measures for the future-oriented positioning of Lower Saxony within the national and international competitive environment for tourism. An analysis according to lifeworlds is of particular interest in aquiring a comprehensive understanding of the target groups.
Beyond the work with the information packages for the DACH region and other countries, specific supplementary research was carried out in the relevant markets in the form of customised surveys.
With the Sinus-Milieus, TourismusMarketing Niedersachsen was able to to address national and international target groups for tourism in Lower Saxony more effectively and align its communication even better with their interests.
Our organisation has been using the Sinus-Milieus for quite some time. Since we had already worked intensively with this approach, we welcomed the fact that the model was also available internationally. This provided us with deep insights with which to process target groups in the international markets . We were able to cover our specific knowledge requirements with a customised survey in the relevant markets designed to complement and cohere with the packages. SINUS was also able to handle surveys in other countries to our satisfaction.
