Dr. Rusanna Gaber is our all-rounder in market and social research. She is as enthusiastic about large social contexts as she is about contemporary micro-trends and their significance for product development and communication.
Rusanna Gaber studied political science at the Free University of Berlin. From 2000-2006, she completed her doctorate at the FU Berlin and the University of Stuttgart with a scholarship from the German National Academic Foundation. She conducted research at the Social Science Research Center Berlin (WZB) and the Polish Academy of Sciences on democratization and consolidation processes in Germany, Central and Eastern Europe after 1989.
From 2005-2021, Dr. Gaber was senior research manager at GIM Gesellschaft für Innovative Marktforschung, responsible for services, finance, public and media sectors, among others. In 2015-2019, she headed GIM media research (focus: radio, cross-media media use, program research.).
Since the beginning of 2022, Rusanna Gaber has been working for SINUS as Senior Research & Consulting.
Her current areas of focus are: media and financial market research as well as political attitudes and social research.
In her free time you she enjoys listeing to the radio, being in the garden, in a concert hall or on the road in Germany and the world.
